Our Heritage

See how the Bowler Motorsport team began

Bowler Timeline

2016
2016

Launch of the Defender Rally Kit

Launch of the Defender Rally Kit
The Defender Challenge grows with more teams and more rounds, the Defender Challenge rally kit is launched.
2015
2015

Featured in Top Gear Magazine

Featured in Top Gear Magazine
Bowler races it’s 400hp supercharged 3.0 V6 Defender 110, and the car is featured in Evo and Top Gear magazines, alongside Bowler Fast Road conversions
2014
2014

Bowler launches the Defender Challenge

Bowler launches the Defender Challenge
Bowler launches the Defender Challenge as a programme which will prepare competitors for the Dakar, and moves into a new production facility
2013
2013

Bowler Grows

Bowler Grows
The Bowler team grows and develops the range of performance parts available for Defenders, adding new European distributors
2012
2012

Partnership with Land Rover

Partnership with Land Rover
Bowler agrees a formal brand partnership with Land Rover across sponsorship, marketing and engineering, and begins development of the Defender Challenge
2011
2011

Racing in Africa

Racing in Africa
Bowler races the EXR in Africa and Europe and launches a range of road and rally performance upgrade parts for the Defender
2010
2010

The Bowler EXR-S

The Bowler EXR-S
The Bowler EXR-S is revealed at the Goodwood Festival of Speed and is driven up the hill in the Supercar class – beating many supercar rivals
2009
2009

Goodwood Festival of Speed

Goodwood Festival of Speed
Bowler attends the Goodwood Festival of Speed and runs 8 rally cars on a specially designed course over the weekend
2008
2008

The Bowler Nemesis

The Bowler Nemesis
Richard Hammond declares himself a ‘driving god’ in a Bowler Wildcat, and Bowler build the Nemesis, while developing the EXR.
2007
2007

Bowler Worldwide

Bowler Worldwide
Bowler produced cars to race in Spain, Portugal, Poland, Holland, the UAE and Africa in the hands of teams and privateers